I figured this was a joke...but by all accounts a company that sells "e-textbooks" is serious, or at least claims to be. CaféScribe has issued a press release touting results of a survey it conducted which revealed one of the primary things students dislike most about E-books is that they don't have that familiar "book smell."
So the company claims it's going to issue "scratch and sniff" stickers with each e-textbook sold which students can slap on their laptops. The stickers will release the musty aroma of an old book, thus giving them some consolation.
Personally, I still think this has the aroma of public relations gag.
However, as I recall, there isn't much you can do to make most dorm rooms smell any worse. I hope they come in industrial sizes.