Monday, March 22, 2004


Having brought up the topic the other day of crass marketing, I noticed this story today about Abercrombie & Fitch, which has flourished with similar techniques, most notably selling a catalog that was pure pornography. They took heat for a while, generated a lot of press and then withdrew the catalog. Now they're purposely offending West Virginia with t-shirts reading , "It's all relative in West Virginia."

The state's Governor has taken the bait giving Abercrombie exactly what it wanted...outrage exposure.

I'm wondering when we're going to catch on to this type of stuff...although I have to admit I love the quote from the one West Virginia resident in the story who said she wasn't offended, "This shirt, the shirt itself, doesn't offend me. It covers more than most of their stuff."